CareerDev4AI

Marketing Analytics

Measuring marketing performance with segmentation, experiments and marketing metrics.

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About this resource

  • Provider: Coursera
  • Category: Marketing
  • Level: Intermediate
  • Format: course
  • Language: English
  • Availability: audit
  • Duration: 14 hours

Free to audit with a Coursera account; the certificate is a paid extra.

Skills it develops

Campaign Performance MeasurementMarketing Analytics (GA4, Mixpanel)Keyword & Search Intent ResearchConversion Tracking & AttributionPlatform Analytics

How it fits your plan

Inside CareerDev4AI, resources like this one are ranked against the skills your target role expects and the gaps in your record — so the course you are pointed at is the one that closes a gap you actually have.

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