Social Media Manager
Builds and manages an organic social presence, turning platform behaviour and community response into content that builds a following.
What the role involves
- Plan and publish content calendars across social platforms
- Adapt one message per platform instead of repeating one post everywhere
- Respond to comments and moderate community conversations daily
- Track platform-native metrics and report on what changed engagement
- Identify and brief creators, partners and brand collaborations
Core skills
- Social Media Strategy (level 3/5)
- Content Creation & Copywriting (level 4/5)
- Community Management (level 4/5)
- Platform Analytics (level 3/5)
- Social Advertising Basics (level 2/5)
- Brand Voice & Tone (level 3/5)
Preferred skills
- Short-form Video Editing
- Influencer & Partner Outreach
- Canva
Tools
Experience expected
1-3 years managing social channels for a brand or organisation
Projects that prove the role
- Channel growth campaign that tripled followers in six months
- Community response playbook that halved inbound response time
- Creator partnership series with tracked results
Evidence to collect
- A channel growth report with the tactics that worked
- A content calendar you planned and executed
- Examples of community management decisions you would defend
What the interview covers
- Handling a negative comment or a public complaint
- Adapting one campaign across four platforms
- Measuring engagement in a way that means something
- Deciding when not to post
How the role progresses
- Social Media Assistant
- Social Media Manager
- Senior Manager
- Social Media Lead
- Head of Social
Certifications that carry weight
- Meta Blueprint Certification
- HubHub Social Media Marketing Certification
- Hootsuite Social Marketing Certification
Related roles
- content-marketing-specialist
- digital-marketing-specialist
- brand-manager
Turn this into a plan
Inside CareerDev4AI, choosing this role generates a roadmap of the skills, projects and milestones that move you towards it.