SEO Specialist

What the role involves

• Run keyword and intent research that maps to real customer journeys
• Brief, review and optimise content with writers and subject experts
• Own technical SEO foundations: crawlability, indexation, speed and structure
• Earn authority through digital PR, partnerships and genuinely useful resources
• Report on rankings, traffic and the revenue they eventually produce

Core skills

• Keyword & Search Intent Research (level 4/5)
• Technical SEO (Crawl, Index, Schema) (level 3/5)
• Content Optimisation (level 4/5)
• On-Page SEO & Internal Linking (level 3/5)
• Analytics & Reporting (GA4, Search Console) (level 4/5)
• Link Building & Digital PR (level 3/5)

Preferred skills

• Content Strategy
• Web Performance Optimization
• Marketing Analytics (GA4, Mixpanel)

Tools

Experience expected

1-4 years in SEO, content strategy or organic growth

Projects that prove the role

• Topical authority build that tripled organic entry traffic for a key cluster
• Technical SEO remediation for a site with indexation problems
• Content refresh programme that recovered declining rankings

Evidence to collect

• A before/after organic traffic and ranking report
• A keyword-to-content map you designed
• A technical audit with a prioritised fix list

What the interview covers

• Diagnosing a traffic drop after a site migration
• Deciding whether to update, consolidate or delete content
• Explaining a ranking change without over-claiming causation
• Prioritising a technical SEO backlog by business impact

How the role progresses

• SEO Executive
• SEO Specialist
• Senior SEO Specialist
• SEO Manager
• Head of Organic Growth

Certifications that carry weight

• Google Analytics Certification
• Moz SEO Certification
• Ahrefs SEO Certification

Related roles

• content-marketing-specialist
• digital-marketing-specialist
• marketing-manager

Turn this into a plan

Inside CareerDev4AI, choosing this role generates a roadmap of the skills, projects and milestones that move you towards it.