CareerDev4AI

Marketing Manager

Owns the marketing plan for a product or brand, allocating budget across channels and holding the team to measurable commercial outcomes.

Marketing & Growth Mid level $85,000 - $140,000 / year

What the role involves

  • Own the annual marketing plan, budget allocation and channel mix
  • Set positioning, messaging and campaign strategy with product and sales
  • Manage agencies and internal creative and channel teams
  • Measure pipeline, awareness and engagement against target
  • Test and scale the channels that work, cutting the ones that do not

Core skills

  • Marketing Strategy & Planning (level 4/5)
  • Brand Positioning & Messaging (level 4/5)
  • Budget & Channel Allocation (level 4/5)
  • Campaign Performance Measurement (level 4/5)
  • Agency & Vendor Management (level 3/5)
  • Cross-Functional Leadership (level 4/5)

Preferred skills

  • Go-to-Market Execution
  • Marketing Analytics (GA4, Mixpanel)
  • Content Strategy

Tools

Google AnalyticsHubSpotMarketoSemrushAsanaFigmaLookerExcel

Experience expected

4-7 years in marketing with ownership of budget and results

Projects that prove the role

  • Channel mix overhaul that reallocated budget to the highest-return channels
  • Positioning refresh that shortened the sales cycle
  • Demand generation engine delivering a measurable pipeline contribution

Evidence to collect

  • A marketing plan with budget and targets you can defend
  • Before and after channel performance numbers
  • A positioning or messaging document that changed what sales said

What the interview covers

  • Rebalancing a budget when your biggest channel starts declining
  • Attributing pipeline in a long, complex sales cycle
  • Building a campaign for a product with no obvious audience
  • Choosing between brand spend and performance spend

How the role progresses

  • Marketing Coordinator
  • Marketing Manager
  • Senior Marketing Manager
  • Head of Marketing
  • CMO

Certifications that carry weight

  • Google Marketing & E-Commerce Professional Certificate
  • HubSpot Inbound Marketing Certification
  • Meta Blueprint Certification

Related roles

  • digital-marketing-specialist
  • brand-manager
  • product-marketing-manager

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Inside CareerDev4AI, choosing this role generates a roadmap of the skills, projects and milestones that move you towards it.

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