Digital Marketing Specialist

What the role involves

• Plan, launch and optimise paid search, paid social and display campaigns
• Build and send lifecycle email campaigns that retain and re-engage users
• Manage audiences, pixels, tracking and attribution setup
• Test creative, audiences and landing pages against clear hypotheses
• Report on cost per acquisition, quality and contribution to revenue

Core skills

• Paid Search & Paid Social (level 4/5)
• Email & Lifecycle Marketing (level 3/5)
• Marketing Analytics (GA4, Mixpanel) (level 4/5)
• Conversion Tracking & Attribution (level 3/5)
• Audience Targeting & Segmentation (level 3/5)
• Copywriting & Creative Testing (level 3/5)

Preferred skills

• SEO Fundamentals
• Marketing Automation
• A/B Testing Methodology

Tools

Experience expected

1-3 years in digital marketing or performance marketing

Projects that prove the role

• Lifecycle email program that lifted repeat purchase rate
• Paid social test programme cutting cost per acquisition by a third
• Attribution rebuild that reconciled marketing and sales reporting

Evidence to collect

• A campaign report showing spend, results and what you changed
• A/B test write-up with the decision it informed
• A lifecycle flow diagram and the metrics it moved

What the interview covers

• Diagnosing a campaign that stopped performing
• Setting up attribution when a sale happens offline
• Designing an A/B test for a page with low traffic
• Choosing between reach, engagement and conversion as the goal

How the role progresses

• Digital Marketing Coordinator
• Digital Marketing Specialist
• Senior Specialist
• Marketing Manager
• Head of Growth

Certifications that carry weight

• Google Ads Certification
• Meta Blueprint Certification
• HubSpot Content Marketing Certification

Related roles

• seo-specialist
• social-media-manager
• marketing-manager

Turn this into a plan

Inside CareerDev4AI, choosing this role generates a roadmap of the skills, projects and milestones that move you towards it.