CareerDev4AI

Content Marketing Specialist

Produces the written, visual and video content that builds audience trust and moves people toward a decision.

Marketing & Growth Entry-Mid level $45,000 - $80,000 / year

What the role involves

  • Plan content calendars mapped to audience needs and business goals
  • Write and edit content that is genuinely useful and accurate for the audience
  • Brief designers and freelancers, and hold the quality bar on their output
  • Repurpose long-form work into the formats each channel actually rewards
  • Measure content on engagement and on the behaviour it changes

Core skills

  • Content Strategy & Planning (level 3/5)
  • Copywriting & Editing (level 4/5)
  • SEO Content Writing (level 3/5)
  • Audience Research & Personas (level 3/5)
  • Content Repurposing (level 3/5)
  • Brand Voice & Tone (level 3/5)

Preferred skills

  • Copywriting & Editing
  • Marketing Analytics (GA4, Mixpanel)
  • Interviewing & Thought Leadership

Tools

NotionGoogle DocsWordPressAhrefsSemrushCanvaGrammarly

Experience expected

1-3 years writing for a brand, publication or in-house team

Projects that prove the role

  • Content programme that grew organic signups from a standing start
  • Editorial overhaul of a customer knowledge base that cut support tickets
  • Interview series that surfaced genuine subject-matter authority

Evidence to collect

  • A portfolio of published work with traffic or engagement figures
  • A content calendar and the reasoning behind it
  • An example of editing that made a piece sharper

What the interview covers

  • Editing a piece written by someone more senior than you
  • Writing for an audience that disagrees with the product
  • Balancing accuracy, search intent and persuasion
  • Explaining why you would delete a high-traffic page

How the role progresses

  • Content Writer
  • Content Marketing Specialist
  • Senior Specialist
  • Content Marketing Manager
  • Head of Content

Certifications that carry weight

  • Google Content Marketing Certification
  • HubSpot Content Marketing Certification
  • Copyhackers Certified Copywriter

Related roles

  • seo-specialist
  • social-media-manager
  • brand-manager

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