Brand Designer

What the role involves

• Translate brand positioning into a distinctive visual and verbal identity
• Design logos, type systems, colour, layout and imagery with genuine craft
• Write brand guidelines that teams can actually apply without you in the room
• Roll out and govern the identity across digital, print, packaging and environment
• Present identity work to clients and creative leadership with clear rationale

Core skills

• Visual Identity Systems (level 4/5)
• Typography & Layout (level 4/5)
• Adobe Creative Suite (Illustrator / Photoshop / InDesign) (level 4/5)
• Brand Strategy & Positioning (level 4/5)
• Art Direction (level 3/5)
• Presentation & Rationale (level 4/5)

Preferred skills

• Motion Graphics (After Effects)
• Figma
• Packaging Design

Tools

Experience expected

3-5 years in brand or visual identity design

Projects that prove the role

• Complete identity system for a launched brand, including guidelines
• Brand refresh that modernised a heritage brand without losing recognition
• Identity rollout across packaging, digital and physical retail

Evidence to collect

• A full identity case study showing strategy through to application
• Guidelines or a brand system other teams use without asking you
• A launch campaign or rollout you helped ship

What the interview covers

• Presenting an identity concept and defending the rationale
• Making a brand distinctive without making it unrecognisable
• Writing guidelines that survive your involvement
• Responding to a client who wants a logo change

How the role progresses

• Junior Brand Designer
• Brand Designer
• Senior Brand Designer
• Design Director
• Creative Director

Certifications that carry weight

• Adobe Certified Professional in Visual Design
• Brand New / Brand Master Certificate

Related roles

• graphic-designer
• brand-manager
• motion-designer

Turn this into a plan

Inside CareerDev4AI, choosing this role generates a roadmap of the skills, projects and milestones that move you towards it.